Securin is a rapidly expanding start-up in the cybersecurity industry. We are revolutionizing the way organizations protect their digital assets by providing innovative and cutting-edge cybersecurity solutions. Our mission is to empower businesses to defend against cyber threats and safeguard their critical information.
Job Description:
As a Cybersecurity Product Marketing Manager at Securin, you will play a crucial role in driving the success of our cybersecurity products and services in the market. You will work closely with the product management, sales, and marketing teams to develop and execute strategic marketing plans that effectively position our products, generate demand, and drive revenue growth. This is an exciting opportunity to contribute to the growth of a dynamic start-up and make a significant impact in the cybersecurity industry.
This is a remote position and approved for candidates anywhere in the U.S.
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Responsibilities:
Product Positioning and Messaging: Develop compelling and differentiated product positioning and messaging that resonates with target customers. Clearly communicate the unique value proposition of our cybersecurity products.
Sales Enablement: Enable the sales team with effective sales tools, training materials, and product knowledge resources. Develop sales enablement content, such as presentations, battle cards, and competitive analysis, to support the sales process.
Product Launches: Plan and execute successful product launches, working closely with cross-functional teams. Develop launch plans, coordinate marketing activities, and create launch-related content to generate excitement and drive customer adoption.
Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market strategies that drive product adoption and revenue growth. Identify target market segments, customer personas, and key market trends to inform marketing strategies.
Content Creation: Create high-quality marketing collateral, including product brochures, datasheets, whitepapers, case studies, and website content. Ensure content is aligned with the brand guidelines and effectively communicates product features, benefits, and value.
Market Intelligence: Stay updated with the latest trends, technologies, and competitive landscape in the cybersecurity industry. Conduct market research and competitive analysis to identify market opportunities and inform product positioning and marketing strategies.
Customer Advocacy: Identify satisfied customers and develop strong relationships to leverage them as advocates for our products. Collect and showcase customer success stories and testimonials to build trust and credibility in the market.
Requirements:
Bachelor's degree in marketing, business, or a related field (Master's degree preferred)- 5-7 years of experience in B2B product marketing, preferably in the cybersecurity industry
- Strong understanding of cybersecurity products and industry trends
- Proven track record of developing and executing successful product marketing strategies
- Excellent written and verbal communication skills
- Ability to translate technical product features into compelling marketing messages
- Strong project management and organizational skills
- Analytical mindset with the ability to gather and interpret market data
- Creative thinking and problem-solving abilities
- Self-motivated and able to thrive in a fast-paced, rapidly changing start-up environment
Join our team and be part of an exciting journey to shape the future of cybersecurity. If you are passionate about marketing and cybersecurity and enjoy working in a collaborative and dynamic environment, we would love to hear from you.
EEOC Compliance and Our Culture: We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
All applicants applying for U.S. job openings must be authorized to work in the United States without restrictions.
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